• Sean Keenan

IMDb Site Redesign


Over the past seven weeks, a site analysis on the popular movie database, IMDb, has been performed. This was an extensive process, with a multitude of different user research methods utilized, as well as large amounts of research. Below is a more in-depth description of the process.


Describing the site


After deciding on IMDb for redesign analysis, the first step in the process was to provide a general overview of the site. To do this, brief descriptions about the site, such as its origin, current design, and potential changes. This provides an introduction to the site, as well as some of the strengths and weaknesses that will be focused on over the next seven weeks.


Beyond an initial description, competitor analysis was performed and potential marketing requirements were also discussed. This addresses issues that go beyond the design. How the site has to be marketed, as well as how it compares with sites of similar ilk, is crucial to how a site is perceived in the public space.


User analysis


Over the next few weeks, multiple different user analysis types were performed. To begin, an interview was constructed using preliminary research from the site description. These questions were designed to obtain a better idea of how individual users interact with the site, as well as potential frustrations with the site. A survey was also created, with questions more focused on what users desire in terms of content from the site.


With both these done, Personas were then created to give examples of potential users. With these Personas, three completely different users were created, all with differing goals. By having a diverse Persona set, it can be better understood both what users currently deal with on the site, as well as what they may view as potential fixes.

Sample of Persona's


Diary studies and Card sorting


To further continue with research on the site, both a diary study and card sort was performed. For the diary study, users would simply be given a notebook of some kind and use it to keep track of how they interact with the site. The users would also be asked questions about the site to also get more details on how their experiences with the site were.


In terms of card sorting, a closed card sort was done with a group of five different users. Categories were determined using the navigation of the current site, focusing on what was discovered as being the most important aspects to users. By comparing and contrasting these different perspectives on how the site should be structured, early redesign recommendations were able to be recommended.

A view of the cards used for the study


User Interviews


For the final part of the redesign, user interviews were conducted. Before the interviews, a full document, including a script, consent forms, and tasks was created. Three separate users were then picked to undergo these tasks. After each session, notes were then taken describing their experience, problems they ran into, and examples for potential design changes throughout the site.




Final Document


With all the research now completed, the final document was constructed. You can see it in full by clicking on the link below


Full project


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© 2020 by Sean Keenan.